If we could impart one piece of advice to every client who walks through our (proverbial) doors, it’s this: as business owners, you must always consider the legal considerations, as well as the business considerations of your endeavor. As lawyers, we admittedly try to simplify laws to be as black and white as possible for […]

In Part I, we briefly covered what you must do to protect a trademark. In short, you don’t own your brand until you trademark it. Obtaining your federal trademark is the (critical) first step of that process; however, you must continue with maintaining your trademark to ensure that you retain those rights. This includes both […]

There is a step of the registration process of trademarks that you must be informed of prior to filing: the tangible proof of your use of your goods and/or services in commerce required on your application. Trademark attorneys must walk a delicate balance in the name of protecting their clients: filing in a way that […]

What Are Trademarks A trademark is any word, name, symbol or device, or any combination thereof, used, or intended to be used, in commerce to identify and distinguish goods of one manufacturer or seller from others, and to indicate the source of goods or identify products or services to consumers. In other words, a method […]