If we could impart one piece of advice to every client who walks through our (proverbial) doors, it’s this: as business owners, you must always consider the legal considerations, as well as the business considerations of your endeavor. As lawyers, we admittedly try to simplify laws to be as black and white as possible for […]

Trademark before your rivals (a case study of DC v. Marvel)  Trademarking very clearly not only raises the value of a brand, but can be leveraged for monetization as well. So, it’s no wonder that businesses act decisively to bring both of these benefits to their companies. The key, however? Do so quickly– because your […]

         When applying to register your trademark, the United States Patent and Trademark Office will ask on your application, “Are the goods or services that the trademark represents being used in commerce?” This question is more important than it seems because the answer will determine steps later on in your trademark application process, and incorrect […]

This is false. Any time we launch a new startup, we file our trademarks first. This allows you to get a head start on the arduous filing process, and allows you lodge your trademark in the system first. This is the wisest way to launch, grow, and scale a business. This is what separates charlatans from professionals.

Many business owners that I work with all too easily fall into the same trap: they work countless hours to tirelessly work to build their brand. They know they must protect it, so they take the responsible route, and obtain a federal trademark registration. After what is usually a long year of waiting, the registration […]

When registering a trademark, there are technically two forms of registers that you can register on: the Principal and Supplemental register. Both are federal registers maintained by the USPTO. The Supplemental Register is the secondary list maintained by the USPTO for registered trademarks that do not qualify for the Principal Register. A mark may be […]

What Are Trademarks A trademark is any word, name, symbol or device, or any combination thereof, used, or intended to be used, in commerce to identify and distinguish goods of one manufacturer or seller from others, and to indicate the source of goods or identify products or services to consumers. In other words, a method […]