This is false. Any time we launch a new startup, we file our trademarks first. This allows you to get a head start on the arduous filing process, and allows you lodge your trademark in the system first. This is the wisest way to launch, grow, and scale a business. This is what separates charlatans from professionals.

In other words, how to avoid wasting money on building name recognition and branding, only to fall prey to arguably the easiest pitfall in trademarking. The most common (and avoidable) errors I witness trademark applicants make is inadvertently applying for what’s known as a “generic” or “descriptive” trademark. In a best case scenario, this can […]

Acquiring a trademark is an essential step to protecting your brand’s identity, and as such, is a consideration that every business owner should take into account. However, anyone who has looked into the process knows two things to be true: first, it’s expensive. Second, it’s time-consuming. So, it’s no surprise that one of the most […]