As a savvy small business owner who wants to ensure your business thrives even during tough economic times, it’s crucial to stay on top of trends. Doing so is akin to having a secret weapon to create a strategy that can handle whatever the future throws at you. Crafting these type of strategic battle plans […]

Trademark before your rivals (a case study of DC v. Marvel)  Trademarking very clearly not only raises the value of a brand, but can be leveraged for monetization as well. So, it’s no wonder that businesses act decisively to bring both of these benefits to their companies. The key, however? Do so quickly– because your […]

Registering your intellectual property While registration isn’t required in order to gain some rights to the name/logo/slogan you want to use, you will not have rights you can monetize until you register with the USPTO. Upon use, the owner technically owns the trademark thanks to common-law protection, which safeguards it locally. For nationwide rights, trademark […]

Benefits of Trademark Registration  Every company has intrinsic intellectual property- allowing those elements to remain as simple common law rights exposes a company to a higher risk of liability.  Benefits can be broken down into two categories:  The Benefits Of A Federal Trademark Registration Perhaps the most important benefit of registering a federal trademark is […]

Why every tangible work has to be copyrighted Do you want to be able to take actual action against a copycat if they copy your work? Then you must have a registered copyright before the infringement occurs. That’s right: under United States law, if you want to be able to recover what are considered statutory […]

Though you are not required to hire a trademark attorney when registering your trademark, there can be dire consequences of applying for your trademark on your own. This will actually save you time and money in the long run, and the United States Patent and Trademark Office even recommends hiring an attorney for help. A […]

One of the most pivotal phases of the trademarking process occurs in what is called the “publication phase”. From an attorney’s standpoint, this is one of the most exciting emails to receive, as it means that the application has successfully passed what is called the “office action” phase- meaning, the examining attorney assigned with reviewing […]

         When applying to register your trademark, the United States Patent and Trademark Office will ask on your application, “Are the goods or services that the trademark represents being used in commerce?” This question is more important than it seems because the answer will determine steps later on in your trademark application process, and incorrect […]

The process of registering a trademark is still relatively straightforward: there is a roadmap of steps that must be executed in order to successfully process an application into a registration. However, the landscape of the trademarking process itself has evolved slightly in the post-COVID world. We highly recommend you start this post, but below is […]

This is false. Any time we launch a new startup, we file our trademarks first. This allows you to get a head start on the arduous filing process, and allows you lodge your trademark in the system first. This is the wisest way to launch, grow, and scale a business. This is what separates charlatans from professionals.